Sorting Pen: The California Cattleman Podcast

Season 5, Episode 16

California Cattle Council Executive Director Justin Oldfield joins the podcast to discuss what the Council has focused on so far in 2025 and what’s on the horizon for the last half of this year. On this episode, learn about the commercials, billboards, and digital content the Council is advertising now and the strategic plan behind it all. Plus, hear more about some of the research the Council has funded.

Episode Resources:

Search “California Cattle Council” on YouTube to watch the ads or use the links below.
- Changed ad: https://youtu.be/R9IxF1xlCbk
- Fire ad: https://youtu.be/lVU-4WYFOos
Cattle Council Research: https://calcattlecouncil.org/recentworks/research/
Learn more: https://calcattlecouncil.org/

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About the Podcast: Everyday, The California Cattlemen’s Association is sorting through the issues impacting California’s ranching families and producers. To communicate those issues, discuss solutions and keep ranchers current on the hot topics CCA leadership has developed this podcast.

In each episode we will be talking with CCA leadership and leading experts on issues specific to ranching and producing beef in California. Tune in every other Monday to hear updates on legislative and regulatory fronts in Sacramento, deep-dives into current events, challenges and more!