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REGISTRATION (Now Closed Online)

Registration closed on Friday, May 13. Onsite registration will be available at an increased price.

Full Registration includes: one ticket to Wednesday’s Welcome Party at Petco Park, access to all meetings, breakfast on Thursday and Friday, lunch on Thursday and Thursday night’s dinner at Morton’s The Steakhouse. Registration sales are final.



The California Cattlemen’s Association room block at the Marriott Marquis San Diego Marina is now closed.

Reservations outside of the room block can be made by calling 619-234-1500.



The Padres will be taking on the Brewers at 1:10 p.m. during this year’s Welcome Party! Join us in the outfield of Petco Park on The Beach. Welcome Party Tickets are included in a full registration.


Agenda is tentative and subject to change.


FEATURED SPEAKERS (Click each name below to read bio)

Speaker schedule is tentative and subject to change.

Cassandra Fish,  Beef Industry Expert and Author of The Beef

Cassandra is a thirty-year professional in the livestock and futures industries.  Her consultancy was established with the goal of supporting the thought processes of professionals in every aspect of the sector.” To learn more about her visit her website by clicking here.

Cassandra is set to speak on Thursday morning. (Schedule is tentative and subject to change.) 

Jess Pryles, Hardcore Carnivore

Jess Pryles is a live fire cook, author, meat expert and a professional Hardcore Carnivore.

She has a particular passion for beef and meat science and is a respected authority on Texas style barbecue. Born in Australia, she now resides in Austin, Texas.

In addition to being a maven of all things meaty, Jess is a co-founder of the Australasian Barbecue Alliance and the creator of the internationally-acclaimed line of meat seasonings, Hardcore Carnivore®. She has also authored a cookbook of the same name.

Pryles’ website is one of the highest ranking resources for meat cookery and information on the internet. Her recipes, videos and classes reach millions of meat-fans around the globe each year.

Jess’ expertise in the meat world grew from humble beginnings – a regular consumer who enjoyed the occasional steak at home, but frustrated by her own lack of knowledge on the different cuts available, and more importantly, how to cook them.

As she herself puts it: ‘I used to be one of those people who stood in the meat department at the grocery store overwhelmed by the selection. So I decided to change all that”.

She’s spent years educating herself on all things related to meat. Basic butchery, varied cooking techniques, the affect of aging meat…she’s investigating these and a myriad of other carnivorous subjects.

She’s visited ranches, slaughterhouses, butcher shops, gone through the experience of hunting as part of the rite of a responsible meat eater (and now loves processing her own venison) and has completed short courses at Texas A&M University’s Meat Science department, as well as teaching her own classes in the US, Australia, Mexico, Sweden & Brazil.

Jess was honored to create and execute the menu for the G’day USA Australia Day event at the Texas Governors Mansion, has appeared as a celebrity judge on Channel 7’s Aussie Barbecue Heroes and is a regular on Food Network. She’s grilled live on the Today show and judged prestigious BBQ competitions worldwide. Her expertise has been sought for guest speaking engagements at SXSW, Camp Brisket, National Barbecue & Grilling Association, Ducks Unlimited and American Meat Science Association conferences. Annually, she hosts a Beef Masterclass in conjunction with the Texas Beef Council.

In 2017, the JP signature edition Pitts & Spitts smoker was released. Designed by Jess, each pit is custom made in Texas, individually numbered and bears her signature.

Pryles is a spokesperson for Kingsford Charcoal and Lone Star Beer and a proud ambassador for Gerber Legendary Gear and Texas Parks and Wildlife Foundation.

Touted as “the female Ron Swanson” by loyal followers, Pryles has pioneered a unique brand encompassing cookery, ‘meatducation’ and the Texan way of life, all while encouraging and educating folks to cook meat like they mean it.

Click here to learn more.

Jess is set to speak on Thursday afternoon. (Schedule is tentative and subject to change.)

Dr. Kathy Simmons, NCBA Chief Veterinarian
Speaking on the future of implants

Dr. Kathy Simmons is the Chief Veterinarian for the National Cattlemen’s Beef Association, working out of the Public Policy office in Washington, DC. Dr. Simmons provides leadership and guidance on matters pertaining to animal health and welfare, working predominantly with the regulatory agencies involved in animal health issues and food safety. She represents the United States beef industry in dealing with international animal health issues at OIE and with international food safety issues at Codex. Additionally, Dr. Simmons serves as staff advisor to NCBA’s Cattle Health and Well Being Committee and working groups.

Dr. Simmons was awarded a doctorate in veterinary medicine from the Virginia-Maryland College of Veterinary Medicine in Blacksburg, Virginia. Dr. Simmons worked in private veterinary practice for over 25 years in Virginia and West Virginia. From 2010-2011, she served in the United States Senate as a Congressional fellow, working in the area of health policy for Senator Olympia Snowe (R-ME).

Dr. Simmons is set to speak on Thursday morning. (Schedule is tentative and subject to change.)

Andrick Payen, VP Analyst, Rabo AgriFinance

Andrick Payen is a VP grain and oilseed analyst based in New York  and part of the Global RaboResearch Food and Agribusiness department at Rabobank. Over the last six years with Rabobank, Andrick has presented at international conferences in North American covering topics from animal protein, grains and oilseeds and animal feed with focus on North American agricultural markets. Prior to joining Rabobank, Payen worked at the Food and Agricultural Policy Research Institute at the University of Missouri where he covered agricultural policy in grain and oilseeds and sugar markets.

Andrick is set to speak on Thursday afternoon. (Schedule is tentative and subject to change.)


Speaker for 2020 Feeder Meeting: Duane Lenz, CattleFax

Duane Lenz, General Manager, CattleFax

Growing up south of Castle Rock, Colo., Duane Lenz was raised on a diversified livestock operation. He graduated from Colorado State University with a bachelor’s of science degree in animal science.

Duane began working with CattleFax in 1989 as a market analyst. In addition to serving as General Manager for CattleFax, Duane is responsible for Texas, Arizona and California feedlot members, as well as being involved in protein analysis. Prior to working with CattleFax, Duane spent nine years as a lamb buyer for Farmstead Foods Corporation (formerly Wilson Foods Corp.).

Duane and his wife have two children.

Duane is set to speak on Friday morning. (Schedule is tentative and subject to change.)

Colin Woodall, Chief Executive Officer, NCBA

Colin Woodall is the Chief Executive Officer of the National Cattlemen’s Beef Association and leads the country’s oldest and largest national trade association for cattle producers in being the trusted voice and definitive leader of the beef industry.

Originally from Big Spring, Texas, Colin graduated from Texas A&M and then worked as a grain elevator manager and merchandiser for Cargill at several locations in western Kansas and the Oklahoma panhandle.  After venturing to Washington, Colin took a job with U.S. Senator John Cornyn from Texas.  He has been with NCBA since 2004 and served as the association’s Chief Lobbyist in Washington, D.C., for a decade.  He is a founding member of the Government Relations Leadership Forum, a life member of the Houston Livestock Show and Rodeo, member of the Texas Aggie Corps of Cadets Association, the Agribusiness Club of Washington, D.C., the Washington Agricultural Roundtable, and is a past Chairman of the Board of Directors for the Agriculture Council of America.  He also volunteers as a junior commercial steer show judge at the San Antonio Livestock Exposition.

Colin is set to speak on Thursday afternoon. (Schedule is tentative and subject to change.)

Packers Concentration in the West: Wade Small, Agri Beef
Brazil Beef Industry Update: Victor Campanelli, Agro Pastoril Paschoal Campanelli, Techno Beef, Rancher, Feedlot Owner, Commercial Farmer
Mexican Beef Industry Update: Enrique Fontes, Rancher, Feedlot Owner, Packing Plant Owner
Team Building Post-COVID: Nikki Richardson, Head of Communications, JBS
Risk Management: Bryan Vasseur, Chief Operating Officer, Compass Ag Solutions
Beef, The True Superfood!: Dr. Shawn Baker, M.D.
The Case for Risk Management: Joe Kovanda, Chief Development and Strategy Officer/ Business and Risk Management Consultant., Compass Ag Solutions


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