EVERY MEMBER COUNTS
The California Cattlemen’s Association (CCA) is a non-profit trade association, formed in 1917, that represents California’s ranchers and beef producers in legislative and regulatory affairs. CCA’s funding is generated almost entirely by voluntary dues paid by members, who in turn determine the direction and policy of the organization. Click on the membership application to download and become a member today!
*In order to sign up for a local association through CCA you must be a registered CCA member. If you are only looking to join at the local level, reach out to your local association.*
LOCAL ASSOCIATIONS
Amador-El Dorado-Sacramento
Butte
Calaveras
Contra Costa-Alameda
Fall River-Big Valley
Fresno-Kings
Glenn-Colusa
High Desert
Humboldt-Del Norte
Inyo-Mono-Alpine
Kern County
Lassen County
Los Angeles County
Madera County
Mendocino County
Merced-Mariposa
Modoc County
Monterey County
Napa-Solano
Plumas-Sierra
San Benito
San Diego-Imperial
San Joaquin-Stanislaus
San Luis Obispo
Santa Barbara
Santa Clara
Shasta County
Siskiyou County
Sonoma-Marin
Tahoe
Tehama County
Tulare County
Tuolumne County
Ventura County
Yolo County
Yuba-Sutter
Call, mail or fax in your membership today!
(916) 444-0845
3841 N. Freeway Blvd., Suite 130
Sacramento, CA 95834
(916) 444-2194
STRATEGIC PLAN AT A GLANCE
Purpose
Nourishing people, caring for livestock and sustaining the environment for all Californians.
Values
At the California Cattlemen’s Association we believe in:
Vision
Californians value cattle production as an indispensable benefit to our state.
Overarching Strategy
The biggest theme during the strategic planning process was a desire to positively re-position California cattle ranchers and beef producers. When we talk about “positioning” we are talking about the desired perception the association wants people to have in their hearts and minds when they hear about California beef producers. Developing this position will be the foundation for all communication, and will live as an addendum to this plan. That said, the foundation for the positioning strategy will be to highlight California ranchers as stewards of the land and as an indispensable part of the state, thus building off the strategic plan as outlined here.
Strategic Priorities
Important Definitions
Mission: The organization’s core business
Vision: The destination we are working toward
Purpose: The end benefit to people or society
Core values: Principles that drive decision making
Strategic priorities: Areas of focus to achieve the vision
Mission: Enhance and promote a more favorable
business environment for California producers.
STRATEGIC PLAN AT A GLANCE
Mission: Enhance and promote a more favorable business environment for California producers.
Purpose
Nourishing people, caring for livestock and sustaining the environment for all Californians.
Values
At the California Cattlemen’s Association, we believe in:
Vision
Californians value cattle production as an indispensable benefit to our state.
Overarching Strategy
The biggest theme during the strategic planning process was a desire to positively re-position California cattle ranchers and beef producers. When we talk about “positioning” we are talking about the desired perception the association wants people to have in their hearts and minds when they hear about California beef producers. Developing this position will be the foundation for all communication, and will live as an addendum to this plan. That said, the foundation for the positioning strategy will be to highlight California ranchers as stewards of the land and as an indispensable part of the state, thus building off the strategic plan as outlined here.
Strategic Priorities