Sorting Pen: The California Cattleman Podcast
Season 6, Episode 12
Consumer trust doesn’t happen by accident. It’s built through the everyday decisions cattle producers make to care for their animals and produce high-quality beef. In this episode, we sit down with Josh White, Senior Executive Director of Producer Education & Sustainability for the National Cattlemen’s Beef Association, to discuss the evolution of the Beef Quality Assurance (BQA) program, how it helps communicate producers’ commitment to doing things the right way, and how its impact is measured among consumers. We also dive into the areas where producers have excelled, opportunities for continued improvement, and how BQA may adapt in the years ahead.
Episode Resource:
PREVIOUS EPISODES
Sorting through the market and cattle supply with Overland Stock Yards’ Jason Glenn
The market, cattle feeding in California and more
Sorting through the California Wolf Project: Research findings, what’s ahead, and tough conversations
Part 2 of our conversation with the California Wolf Project
Sorting through the California Wolf Project: What it is and why it started
Intro to the California Wolf Project
About the Podcast: Everyday, The California Cattlemen’s Association is sorting through the issues impacting California’s ranching families and producers. To communicate those issues, discuss solutions and keep ranchers current on the hot topics CCA leadership has developed this podcast.
In each episode we will be talking with CCA leadership and leading experts on issues specific to ranching and producing beef in California. Tune in every other Monday to hear updates on legislative and regulatory fronts in Sacramento, deep-dives into current events, challenges and more!
