Sorting Pen: The California Cattleman Podcast
Episode 21: Sorting out who sits on the Beef Checkoff board and how projects get funded
Jimmy Maxey and Mike Smith, two California cattlemen and past members of the board that runs the Beef Checkoff, known as the Cattlemen’s Beef Board, join Katie to explain how the Cattlemen’s Beef Board operates, including who is on the board and how decisions of what gets funded are made.
Episode Resources:
- Producer Communications Article from current CBB board member
- Visit DrivingBeefDemand.com to keep up with the CBB board.
PREVIOUS EPISODES
Sorting through commercials, billboards, research, and more funded by the Cattle Council
Hear about the work of the Cattle Council
Sorting through hot topics of the summer and more with CCA President Rick Roberti
Rick Roberti's shares on his first 6 months as president
About the Podcast: Everyday, The California Cattlemen’s Association is sorting through the issues impacting California’s ranching families and producers. To communicate those issues, discuss solutions and keep ranchers current on the hot topics CCA leadership has developed this podcast.
In each episode we will be talking with CCA leadership and leading experts on issues specific to ranching and producing beef in California. Tune in every other Monday to hear updates on legislative and regulatory fronts in Sacramento, deep-dives into current events, challenges and more!
