Sorting Pen: The California Cattleman Podcast

S4 E13: Sorting through WVM’s restructuring, the July video sale and the importance of auction yards with Jake Parnell

On this episode, Jake Parnell makes his debut on Sorting Pen to discuss Western Video Market’s recent restructuring, give an outlook on the July WVM sale and discuss the importance of auction yards.

Jake recently became president and chair of the board for Western Video Market. He is also a professional auctioneer, owner and president of Cattlemen’s Livestock Market, co-owner of Parnell Dickinson, one of the founders and president of the California Youth Ag Expo and the Livestock Marketing Association’s Western Director.

Episode resources:


About the Podcast: Everyday, The California Cattlemen’s Association is sorting through the issues impacting California’s ranching families and producers. To communicate those issues, discuss solutions and keep ranchers current on the hot topics CCA leadership has developed this podcast.

In each episode we will be talking with CCA leadership and leading experts on issues specific to ranching and producing beef in California. Tune in every other Monday to hear updates on legislative and regulatory fronts in Sacramento, deep-dives into current events, challenges and more!