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DTSTART;VALUE=DATE:20211201
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SUMMARY:105th Annual CCA/CCW Convention and Tradeshow
DESCRIPTION:Click on the quick links below to jump directly to the information you’re looking for or scroll through this entire page. \nSchedule\nConfirmed speakers\, entertainment + more\nAttendee Registration (Online registration is now closed)\nAccommodations\nExhibitor Registration\n\nSponsorships\nSCHEDULE\nSCHEDULE\nDownload PDF Schedule \nTUESDAY\, NOV. 30 \n11 am – 5:00 pm    CCA Scholarship Interviews \nWEDNESDAY\, DEC. 1 \n8 am – 6:30 pm    Registration Open\n8 am – 5 pm   CRT Board Meeting\n9 am – 10 am  Mandatory Tradeshow Exhibitor Meeting/Allied Industry\n10 am – Noon    CCA Officer’s Meeting\n11 am – Noon    YCC Networking in the Tradeshow\nNoon – 9:30 pm    Tradeshow Open\nNoon – 2 pm    Calif. Cattlemen’s Foundation Board of Directors\n1 – 2 pm    CBCIA Finance Meeting\n2 – 3 pm    CCA Finance and Membership Meeting\n2 – 5 pm  CBCIA Board Meeting\n2 – 3 pm Ag Pass Informational Workshop\n2:30 – 4 pm    CCW Executive Committee\n2:30 – 4 pm   Beef Advocacy and Media Training\n3 – 4 pm    Cattle-PAC Meeting\n3 – 4 pm UC Davis Rustici Workshop\n3 – 4 pm YCC Meeting\n4 – 5:30 pm    Opening General Session\n5:30 – 6:30 pm    Allied Industry Wine & Cheese Reception\n6:30 – 9:30 pm    Tradeshow Welcome Party \nTHURSDAY\, DEC. 2 \n6:30 am – 5 pm    Registration Open\n6:30 – 7:30 am  Prayer Gathering\n7 am – 1 pm    California Cattle Industry Tradeshow\n7 – 8 am    Breakfast in the Tradeshow\n7 – 8 am    LMRF Meeting\n7 – 10 am    Bloody Mary Bar\n8 – 9:00 am    CCW Executive Committee Training\n8 – 10 am   General Session #2 (Cattle Markets)\n9 – 10 am   A CA Cattlewomen Heritage Foundation\, Inc.\n10 – 11 am    CCW Meet and Greet with Standing Committee Chairs\n10 am – Noon    CCA Cattle Health & Well-Being\n10 am – Noon  Cattle Marketing and International Trade\n10 am – Noon    CCA Federal Lands\n11:15 am – 2:15 pm    Cowbelle of the Year Lunch\nNoon – 1 pm     Lunch in the Tradeshow\nNoon – 1 pm     Past Presidents Lunch\n1 – 2 pm    General Session #3 (Weather Outlook)\n2 – 4 pm    Cattlemen’s Poster Session\n2 – 4 pm    CCA Property Rights & Environmental Management\n2 – 4 pm   CCA Agriculture & Food Policy/Tax and Credit\n2:45 – 5 pm    CCW Workshop\n4 – 5 pm    CBCIA Cattlemen’s College Session\n4 – 5 pm   Local Cattlemen’s Meeting\n5 – 6 pm   CCA President’s Reception\n6:30 – 10 pm    CCA & CCW Reception & Awards Banquet \nFRIDAY\, DEC. 3 \n6:30 – 7:30 am    CCA Nominating Committee\n7 – 9 am    CCW Awards Breakfast\n8 – 9:15 am    Cattle-Fax Breakfast\n9:30 am – Noon    CCA Board and Membership Meeting\n9:30 am – Noon   CCW Board and Membership Meeting \n\nCONFIRMED SPEAKER\, ENTERTAINMENT + MORE\n \nDerrell Peel\, Oklahoma State University\n\nDr. Derrell Peel\, Charles Breedlove Professor of Agribusiness\, Oklahoma State University\nDr. Derrell Peel is the Charles Breedlove Professor of Agribusiness in the Department of Agricultural Economics. He will be speaking at this year’s convention on cattle markets. \nDerrell has served as the Extension Livestock Marketing Specialist since he came to Oklahoma State University in 1989.  He has B.S. and M.S. degrees from Montana State University and a Ph.D. from the University of Illinois. He previously served as the Superintendent of the Southeastern Colorado Range Research Station in Springfield Colorado.   His main program areas at Oklahoma State University include livestock market outlook and marketing/risk management education for livestock producers. \nDerrell also works in the area of international livestock and meat trade with particular focus on Mexico and Canada and the North American livestock and meat industry.  He lived in Mexico on sabbatical in 2001 and has developed an extensive knowledge of the Mexican cattle and beef industry and the economics of cattle and beef trade between the U.S. and Mexico. \nRob Johnson\, Strategic Cattle Feeding\n\nRob Johnson\, Co-owner and Manager\, Strategic Cattle Feeding\nRob Johnson has fed cattle and traded futures for the past 32 years. He will be speaking at this year’s convention on cattle markets. \nRob was born and raised in Ohio on a family cattle and grain farm. He graduated from Ohio State University with a B.S. in Animal Science and M.S. in Agricultural Economics. He currently is a part owner and manages Strategic Cattle Feeding\, which feeds cattle Texas\, Oklahoma\, Kansas\, Nebraska\, and Iowa. He jointly owns Western Futures\, a futures and options brokerage firm which primarily serves cattle hedgers. Western Futures is also a registered Commodity Trading Advisor. He is also jointly owns Ag Trading Group\, which trades agricultural futures and cash grain. \nIn 1989 Mr. Johnson began his career in the Cattle Feeding Division of the Continental Grain Company in Chicago. He spent four years in Chicago doing market analysis and trading the cattle crush\, a futures market spread between live cattle\, feeder cattle\, and corn. During 1992 Mr. Johnson worked at one of Continental’s feedlots in Colorado\, where he worked throughout all departments in the feedyard. \nIn 1994\, Mr. Johnson joined the brokerage firm Frontier Risk Management as an Account Executive.  He developed a clientele of primarily cattle feeders but also of others working within the cattle industry. In 1998\, he along with Hank Rogers\, another broker at Frontier\, developed a price risk tracking system now known as TRuMP\, an acronym for Total Risk Management Program.  The program continually monitors risk by marking-to-market not only futures and options positions\, but also cash market positions. With this program\, clients can accurately and in real-time monitor hedge ratios\, net positions\, and profitability\, and profitability relative to price sensitivity. \nIn 2013\, Mr. Johnson and Mr. Rogers opened Western Futures\, a branch office of Capital Trading Group that continued to serve the hedging and trading clientele developed over the previous 19 years. \nIn 2008\, Mr. Johnson launched Strategic Cattle Feeding as the manager and part owner along with five other co-owners. The company’s business plan revolves around feeding cattle when positive margins are available and trading the cattle crush.  Today the company has a maximum capacity of approximately 18\,000 cattle on feed. The company has grown through retained earnings and from periodic additions of equity. There are now 7 co-owners\, and it is 10 times larger than when it began in 2008. \nDuane Lenz\, CattleFax\n\nDuane Lenz\, General Manager\, CattleFax\nCCA is looking forward to welcoming Duane Lenz back to Reno again for this year’s CattleFax Breakfast. \nGrowing up south of Castle Rock\, Colo.\, Duane Lenz was raised on a diversified livestock operation. He graduated from Colorado State University with a bachelor’s of science degree in animal science. \nDuane began working with CattleFax in 1989 as a market analyst. In addition to serving as General Manager for CattleFax\, Duane is responsible for Texas\, Arizona and California feedlot members\, as well as being involved in protein analysis. Prior to working with CattleFax\, Duane spent nine years as a lamb buyer for Farmstead Foods Corporation (formerly Wilson Foods Corp.). \nDuane and his wife have two children. \nDr. Stephanie Larson\, CattleFax\n\nDr. Stephanie Larson\, UCCE County Director/Livestock & Range Management Advisor\nDr. Stephanie Larson well be speaking at the Ag Pass Informational Workshop on Wednesday from 2-3 pm \nDr. Larson is a UCCE County Director/Livestock & Range Management Advisor\, and will present: “Make America Graze Again – How to Build Rangeland Resiliency through Fire & Grazing.” \nPedro Carvalho\, PhD\, Assistant Cooperative Extension Specialist in Feedlot Management at UC Davis \n\nPedro Carvalho\, PhD\, Assistant Cooperative Extension Specialist in Feedlot Management at UC Davis\nDr. Carvalho will be the Cattlemen’s College keynote speaker on Thursday from 4-5pm.  \nDr. Carvalho graduated in animal science from the Federal University of Mato Grosso do Sul in Brazil to pursue a masters degree in animal science from the University of Illinois Urbana-Champaign\, and a doctorate degree in animal science from Penn State University. Since August 2020\, Dr. Carvalho is the Assistant Cooperative Extension Specialist in Feedlot Management at UC Davis based on the Desert Research and Extension Center in southern California. \nBrian Bledsoe\, Meteorologist\n\nBrian Bledsoe\, Meteorologist\nBrian Bledsoe will be joining us once again in Reno to give producers an outlook on the weather. \nBrian is a chief meteorologist in Colorado Springs\, Colorado for KKTV 11 and is the owner of a weather consulting business. Having grown up on a ranch\, he understands just how important the weather is when it comes to agriculture. Click here to learn more about him. \nCourtenay DeHoff\, Fancy Lady Cowgirl\n\nCourtenay DeHoff\, Fancy Lady Cowgirl\nCourtenay DeHoff is a cowgirl turned television personality\, keynote speaker and podcast host. She will be one of the keynote speakers during the California CattleWomen’s Workshop taking place on Thursday afternoon. \nShe has worked on-air in front of sold-out crowds at sporting events inside Madison Square Garden and anchored live telecasts for national news networks. \nIn 2020\, DeHoff launched the global brand movement Fancy Lady Cowgirl ™  after struggling to fit the traditional cowgirl mold.  She labeled herself a “Fancy Lady Cowgirl’” proclaiming you can be both a little fancy and a little ranchy.  Through storytelling and fashion\, Fancy Lady Cowgirl is working to bridge the gap between urban and rural cultures. \nCourtenay has recently been a featured media guest for the 2021 NCBA CattleCon\, and the keynote speaker for the 2021 National FFA Convention. \nKiah Twisselman Burchett\, Coach Kiah\n\nKiah Twisselman Burchett\, Coach Kiah\nKiah Twisselman Burchett is a California cattle rancher turned life coach and speaker\, passionate about empowering others to create a physically\, mentally\, and emotionally healthy life they love with a mindset-first approach. She will be one of the keynote speakers during the California CattleWomen’s Workshop taking place on Thursday afternoon. \nAfter battling with her own weight and body image from a young age\, Kiah embarked on her own personal health journey losing over 100 pounds\, but more importantly\, the mental weight she had been carrying with her for years. Her story has been shared in People Magazine\, Good Morning America\, the Kelly Clarkson Show\, Women’s Health and more as she uses her struggles to give strength to others walking the same journey. Growing up as a 6th generation cattle rancher\, she has a heart for rural America\, the agriculture community\, and the western way of life. She was recently awarded the 2020 National Beef Advocate of the Year and nothing makes her heart fuller than being able to intertwine her calling for health and wellness into the community she grew up in. \n\nCOMMITTEE MEETING SPEAKERS & UPDATES \nTanner Beymer\, Executive Director\, NCBA Director of Government Affairs & Market Regulatory Policy\nTanner Beymer\, Executive Director\, NCBA Director of Government Affairs &  Market Regulatory Policy\nTanner will give a NCBA Price Discovery and Market Transparency Update during the Cattle Marketing & International Trade Committee Meeting happening on Thursday from 10 am to Noon. This meeting is open to all attendees.   \nDennis Orthmeyer\, USDA APHIS Wildlife Services California State Director\nDennis Orthmeyer\, USDA APHIS Wildlife Services California State Director\nDennis will provide a USDA APHIS Wildlife Services Update during the Property Rights & Environmental Management Committee Meeting on Thursday from 2-4pm. This meeting is open to all attendees.   \nJustin Dellinger\, Large Carnivore Researcher\, California Department of Fish & Wildlife\nJustin Dellinger\, Large Carnivore Researcher\, California Department of Fish & Wildlife\nJustin will provide a California Department of Fish & Wildlife Predator Policy Update during the Property Rights & Environmental Management Committee Meeting on Thursday from 2-4pm. This meeting is open to all attendees.   \nJohn Suther\, Branch Chief\, Bureau of Livestock Identification\nJohn Suther\, Branch Chief\, Bureau of Livestock Identification\nJohn will provide an update on the Bureau of Livestock Identification during the Cattle Marketing & International Trade Committee Meeting on Thursday from 10 am to Noon. This meeting is open to all attendees.   \nKaitlynn Glover\, Public Lands Council and the NCBA Natural Resources\n\nKaitlynn Glover\, Executive Director\, Public Lands Council and NCBA Natural Resources\nKaitlynn Glover will present during the CCA Federal Lands Committee Meeting happening on Thursday from 10 am to Noon. This meeting is open to all attendees.    \nKaitlynn joined NCBA and PLC at the start of 2020 and works closely with CCA staff on public land and natural resource issues impacting California and the West. To learn more about Kaitlynn and the experience she brings click here. \nUC Davis School of Veterinary Medicine Update\nUC Davis School of Veterinary Medicine Update\nMultiple UC Davis staff and faculty members will be presenting updates at the Cattle Health & Well-Being Committee Meeting on Thursday at 10am. This meeting is open to all. \nUC Davis School of Veterinary Medicine Update\nDr. Mark Stetter\, DVM\, Dean\, University of California\, Davis\, School of Veterinary Medicine\nDr. Jeffrey Stott\, PhD\, Professor\, UC Davis School of Veterinary Medicine \nLivestock and Field Services Center Fundraising Update                           \nDr. Michael Lairmore\, DVM\, PhD\, Immediate Past Dean\, UC Davis School of Veterinary Medicine \nCalifornia Animal Health & Food Safety (CAHFS) Lab Update\nDr. Ashley Hill\, DVM\, PhD\, Director\, CAHFS Lab \nLarge Animal Clinic Update \nDr. Bret McNabb\, DVM\, Director\, Large Animal Clinic\, UC Davis Veterinary Medical Teaching Hospital \n \n \n \n  \n  \n  \n  \n  \n  \n  \n  \n  \n  \nENTERTAINMENT\nThe Buck Ford Band\nCowboy Poet Roy Smith\nTradeshow Welcome Party \n \nACCOMMODATIONS\n \nReserve your room at the Peppermill today by calling 1-866-821-9996 or by clicking here. \nReserve Your Lodging at the Peppermill\nATTENDEE REGISTRATION PACKAGES\nPRE-REGISTRATION IS NOW CLOSED. ONSITE REGISTRATIONS WILL BE AVAILABLE FOR PURCHASE AT THE CCA REGISTRATION BOOTH STARTING AT 8AM ON WEDNESDAY IN THE TUSCANY FOYER. \n\n\n\n\n \nFull Registration (CCA/CCW Member)\nIncludes policy meetings\, tradeshow access\, Allied Industry Council Wine and Cheese Reception\, Welcome Party\, Producer Education Series\, breakfast & lunch in the tradeshow on Thursday & the CattleFax Breakfast or CCW Awards Breakfast. Not a member and want to join? Become a member at calcattlemen.org/join/. \n\n\n\n\n\n\n\n\nFull Registration (Non-CCA Member) \nIncludes policy meetings\, tradeshow access\, Allied Industry Council Wine and Cheese Reception\, Welcome Party\, Cattlemen’s College Sessions\, breakfast & lunch in the tradeshow on Thursday & the CattleFax Breakfast or CCW Awards Breakfast. \n\n\n\n\n\n\n\n\nYoung Cattlemen’s Registration\nIncludes policy meetings\, tradeshow access\, Allied Industry Council Wine and Cheese Reception\, Welcome Party\, Cattlemen’s College Sessions\, breakfast & lunch in the tradeshow on Thursday & the CattleFax Breakfast or CCW Awards Breakfast. \nA La Carte Registrations\n \n\n\n\n\n\n\n\n\nCCW Cowbelle of the Year Lunch\nCCA & CCW Awards Banquet\nCCW Awards Breakfast \n\n\n\n\n\n\n\n\n\n\n\n\nEXHIBITOR REGISTRATION\nThe California Cattlemen’s Association invites you to exhibit at the 2021 California Cattle Industry Tradeshow held in conjunction with the CCA/CCW Annual Convention. \nThis year’s tradeshow will be held December 1-3 at the Peppermill Resort Hotel in Reno\, Nevada. With over 100 exhibitors at the 2019 event you won’t want to miss this opportunity to connect with those from across the state active in California’s cattle industry. \nBOOTH RESERVATIONS ARE NOW CLOSED.  \nPlease download the Exhibitor Agreement and Registration Packet to learn more about the details and rules of exhibiting at this year’s tradeshow show or call the CCA office at (916) 444-0845. Download Exhibitor Agreement and Registration Packet \nReserve your booth online or by submitting the packet above via mail\, email or fax. \nReserve Your Booth Now\n2021 Booth Space Details:\nBooth spaces are 10’x10’ and include: backdrape\, side rail\, ID sign\, one six foot skirted table\, two side chairs and one wastebasket. \n\n\n\n\n# of booths\n\n\nMember Price\n\n\nNon-Member Price\n\n\n\nOne booth\n$500\n$600\n\n\nTwo booths\n$850\n$950\n\n\nThree booths\n$1\,000\n$1\,100\n\n\nFour booths\n$1\,150\n$1\,250\n\n\n\n\n\n\n\n\nBooth assignments are made based on membership status and participation in Association events throughout the year including event sponsorship\, attendance at Allied Industry meetings\, participating in scholarship interviews\, assisting with fundraisers for scholarships or serving in a leadership role. While we value all industry partners\, organizations that participate more in the CCA are given priority in terms of booth placement.  Initial booth space reservations will be taken through Friday\, October 8th. \nTradeshow Questions? Contact Lisa Brendlen at lisa@calcattlemen.org or (916) 444-0845. \nSPONSORSHIPS\nLooking for opportunities to sponsor this year’s event? Download the 2021 Participation Opportunities Packetto see what sponsorship opportunities are available! Contact Lisa Brendlen at lisa@calcattlemen.org or (916) 444-0845 with any questions. Download Sponsorship Opportunities Packet
URL:https://calcattlemen.org/event/105th-annual-cca-ccw-convention-and-california-cattle-industry-tradeshow/
LOCATION:Peppermill Spa Resort Casino\, 2707 South Virginia Street\, Reno\, NV\, 89502\, United States
CATEGORIES:convention
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