The commercial beef industry’s emphasis on value-based marketing has improved quality of beef products and increased consumer demand. This increased attention to beef carcass traits is recognized by the California Beef Cattle Improvement Association's (CBCIA) Carcass of Merit and Gold Seal Program.
For a number of years, CBCIA has recognized outstanding beef carcasses from youth livestock shows throughout California. To qualify for one of the awards a carcass must meet or exceed certain standards for weight and quality and yield grade.
